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THE POWER OF WECHAT WORKSHOP

Are you looking for new ways to market your products in China? 


You know so much about foreign social media such as facebook, twitter and instagram, how is it possible that you just don’t know how to apply that knowledge in China?

Have you not established a Wechat official account because you're waiting until your "Chinese gets better"?

When you need to establish your social profile, whom do you assign that task? Do you simply let the interns work on it?

You’ve recruited a talented marketing specialist, and given him a deadline. Now, are you aware of your own product and your company’s online presence? Do you let him create a portfolio which says nothing about you and your brand?

Every day, we interact with potential customers, facing new challenges, researching the competition, looking after our team and wishing to take control of the market. It could be via internet, TV, Radio, Newspaper and what’s more, social media. Social media is here to stay. Still, businesses are at a loss when it comes to marketing through this new medium. How you deal with these mediums can make the difference in organizational and personal success or failure. Recurring incidents, or even a single miscue, could have consequences or career impacts. Social media is not difficult; it is all about the conversation. We know how to start, facilitate and develop the conversation, and more to the point, we know how to make it work for your brand.

If you believe knowledge is power, you understand training is essential to accelerating it. We help you by extending a range of learning opportunities derived from real-world and front-line agency experience across multiple online marketing practices.

You'll learn how to establish your presence on the social networks that make the most sense for your business and how to grow and manage that presence to build your audience and connect with more prospects and customers. Having these advanced skills will help you excel in the market locally and globally. 

Conducted By: Natasha Fang

“ A lot of people came to me asking for advice on how to market in China, and I find myself giving tips to my friends and business partners all the time and I love watching them put those tips to work. I thought it would be fun to put on a practical Wechat Strategy Workshop to share some insights and reveal some secrets of Wechat Marketing "word-of-mouth" for business owners and young professionals.”

Natasha Fang, Marketing Director of Roberto&Co, a personal and professional growth, training and development company-a management consulting firm- committed to the fundamental principle that people have the possibility of success, fulfillment and greatness.

Roberto&Co’s mission is to contribute to the success of our clients by partnering with them to explore their potential and to create innovative solutions to their challenges . We attract, develop, excite and retain exceptional people who make things happen.

In early 2014, Natasha joined Roberto&Co. One of her responsibilities was to create a marketing strategy for the company. Within 3 months, she managed an international team of 5 members to design a successful marketing campaign for SBF(Shanghai Business Forum) which generates 30 wechat and 50 weibo followers per day. Natasha works as a consultant focusing on areas such as social media marketing strategy, content creation, online lead generation and results. Natasha enjoys working with entrepreneurs who want to excel in the market both locally and globally through being open-minded and determined.

Natasha is an innovation presenter recognized for her ability to facilitate a fruitful learning environment through a process of guided group discovery. She has more than 7 years experience in working for third party service providers in the Health Insurance Industry. She has designed professional development curriculum and valuable learning opportunities throughout these companies.

In 2013, she co-founded Live and Change, a non-profit project dedicated to inspire college students and young professionals by delivering tailor-made workshop series including Presentation Skills, Cross-Cultural Communication skills, Time Management and etc. 

Workshop Title: The Power of Wechat Workshop 

Objective: The greatest practical challenge of Wechat is getting a grip on how to make it work best for your business. Our training will help you keep up with what’s current and what’s best with Wechat practices, networks and tools.

Skills/Knowledge: Internet resources, experience, and handouts will be used to ensure a satisfying outcome of the workshop. 

Participant Outcomes: By the end of this session, participants will learn: 

• How to establish a Wechat offical account in 5 Minutes

• How to create a Wechat strategy that will work for your business

• How to identify where your audience is and keep them engaged

• How to save time and money using Wechat

• How to increase your company’s online visibility

• How to know what your clients are doing and what people are saying about you

• How to grow and manage that presence to build your audience and connect with more prospects and customers

• How to leverage Wechat tools to increase profitability!